After the intervention of Facebook, will WhatsApp become a spammy experience?

In the year, 2014 Facebook took over WhatsApp. Since then speculations were on, these speculations were related to the pristine nature of WhatsApp. During the last six years, WhatsApp saw a meteoric rise; in fact, it became a world leader in messenger services. Pristine nature of WhatsApp communication was its biggest asset, it means that your rights to privacy were secured you were only getting desired messages. Unlike other social mediums, there was no pressure from the advertising channels. To top the list, there were no distractions coming your way in the form of possible Spam messages.

Whatsapp Data Sharing

Whatsapp Data Sharing

Spam Notifications can make an entry into the WhatsApp message boxes

Going with the current flow of the events, head & honchos of Facebook and WhatsApp are all set to combine the reach of WhatsApp with the monetizing capacity of Facebook. Currently, WhatsApp is a medium where you share or receive personal communication only. After this act of Monetizing, you will also start receiving some advertisement on the WhatsApp. WhatsApp will share your user lists and other information with Facebook and Facebook will divert its commercial messages on your WhatsApp account.

Can we consider it as a breach of Privacy from the side of Facebook?

In the recent past, WhatsApp started end-to-end encryption of the message, which turned out to become a chaotic exercise in Brazil operations of the company for the same reasons of Privacy. However, while announcing current changes they try to remove the possibility of any such chaos.

According to the current draft released by the Facebook, the privacy of your WhatsApp account will not be hampered much on an interpersonal level. They will connect you to the Facebook; you can yourself connect your Facebook account with your WhatsApp account. In any condition, the status updates of your WhatsApp account will not appear on your Facebook walls, in our views; it was the biggest clause that will secure the privacy of your WhatsApp account.

Facebook is a different type of social medium where you make some social announcements. WhatsApp is a closed social group where you share info with some private groups. This integrity of the WhatsApp will remain the same. Such type of networking is a part of the Internet world, your Facebook account is connected with many media partners, they sent you advertisement feelers from time to time yet you cannot consider it as a breach of privacy. Now the same thing is going to happen with WhatsApp they are connecting WhatsApp to a widespread network.

See the brighter side- WhatsApp will not become commercial WhatsApp

You were dependent on regular SMS services and email notifications for the details of your airline reservations or bank transactions etc. WhatsApp was the strongest player in the market where a maximum number of personal messages was floating in, but it was not the same with the semi-commercial or service messages. This new initiative of Facebook will open the door for these semi-commercial messages to appear on your WhatsApp inbox window as well.

Unorganized commercial users of WhatsApp were emerging as a new trend setter in the market.

With an increase in its strength, over ambitious people or people with no social media ethics already started using WhatsApp for commercial purposes. Here we would like to add one more thing; people opted for WhatsApp because with the help of WhatsApp they were able to generate a personal space in their existing network. It was the USP of WhatsApp; this commercialization of WhatsApp may force them to switch on to some other mediums or Apps. Still now it is almost official that they will connect your WhatsApp account with your Facebook account so be ready to witness WhatsApp in this new and commercial Avatar.

But do you want to say NO to Facebook? Don’t worry! You can do it as well.

The first thing you can do it, do not accept the new terms and conditions of WHatsapp. You might have received or you may receive a pop up on your Whatsapp screen which enable you to take your decision. Nevigate to the small ‘read more’ option, know about the latest T&C and then only click on Agree or Disagree button.

But that doesn’t mean you have the only opportunity to make your decision. If you have already accepted the new terms and conditions and now, you want not to continue with it, you can still opt out for that, within 30 days. Head to the Setting menu in your app-press the account tab- see the “share my account info” button, and revoke your permission.

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The Best Social Media Practices of 2016

Social media, the best known catalyst to a business is indeed one great tool that can give your business wings and that can help your start-up achieve your annual goals. But how does social media actually influence your work and your business? Well, that’s what we’re here to figure out.

Basically, social media provides you with different kinds of business metrics, both dynamic and traditional that help you achieve your goals and analyse the progression of your business. Not only that, social media makes the work of business analysts and data scientists a lot more easier by providing quality and credible metrics that can be measured, stored and analysed very easily.

Social Media Marketing Practices 2016

Social Media Marketing Practices 2016

Let’s take a sneaky-peak into some of the most amazing social media practices breathing in the digital world of today:

  1. Social Media Posts and Link tracking Metrics: Organisations do various kinds of posts on social media platforms like Facebook and twitter, highlighting various aspects of their services and guiding the customer to a link that will help them buy that particular product. Many organisations provide link to their home page, while some do so for their most famous products via landing pages. Now, how does it matter? A start-up like any other would like to advertise all of their products at once, so they’d give links to their home page for the customer to explore all the products, because they are short on sales on all the products at start.On the other hand, big companies would want to sell a specific product, and they’d advertise for only specific links. But if things get reversed, the business might not run as sweet as you’d want it to.

    Metric Associated:

    Link Traffic: Analyse the traffic of each and every social media link and analyse which social media platform provides maximum amount of traffic. It’s worthless to advertise on Twitter if you get a traffic rate of less than 0.1%. But, if you get it above 1%, you can improve it. So this metrics helps us identify your position at each social media platform and relative scope for improvement.

  1. Search Engine Optimization and Clickstream Data Collection: What is SEO? Well, it’s simply optimising the third-party links (called organic links) and also optimising unpaid advertisements like blog links in order to ensure maximum clicks on the links. It also involves pursuing authors, bloggers and other customers to post about their services in order to ensure even better traffic.One of the most amazing tricks that is undertaken these days is organising a competition which involves only posting about the product with a unique hashtag. These competitions have a nominal prize, but the outcome traffic compensates all the money that went into the competition.

    Metric Associated:

    Click Stream Data and many more: For those who are still thinking how Amazon leads the digital company market, here’s the reason. Amazon simply tracks the movement of its users on social media and the site itself. How many times does a person hover over the link, how many times does the customer had to refresh the page, the actual page loading time, the percentage of customers that actually fill up a cart after receiving the link and How many make a purchase? This is just one part of the amazing duo strategy of Amazon.

  1. Post Quality and Unique advertisement: Let’s cover this topic briefly. Here’s are the basic pointers to achieve best quality posts: Adjacent Content (relevancy to the people shown, like an advertisement for selling a boat would not be relevant to North Indian residents), a conversational tone, sharing non-promotional information like company’s volunteer work and donations to orphanages, formal memes and limited jokes.
  1. Testing of Offers and Discounts: Test your offers and your skills using one of the many social media websites available at your disposal. You may come up with new promotions and see how people react to it. Again, tracking clickstream data and analysing customer activity is important here. If customers come to the site, but then turn back, then there’s a piece of the jigsaw puzzle missing. Probably, the site is not mobile friendly or is too heavy to be loaded swiftly.
  1. Social Campaigning and Community Building: It’s a great way to build your social media market around your business objectives in a very social setting so that you get support from a wider audience. This might involve buying AdWords and Bing Ads or targeting an audience that has not shown interest in your product, even though there is a potential customer in them. This is also called ‘Targeting the Sales Funnel’.

Well, in such a day and age where everyone has a virtual presence online, indulging in comprehensive social media marketing is a foregone conclusion.

Tips to Get Better Result of Promoted Tweets!

Do you know anybody who doesn’t have a Facebook wall? Or do you know anybody who doesn’t use hashtags? Me neither! The fact of the matter is that social media is not even a phenomenon now, as it has become a common jargon in everybody’s lives.

People live virtually these days through their digital profiles liking images, retweeting videos, or poking. Such is the frantic social media age we’re living in, where even more is less.

Whenever one thinks of social media, Facebook and Twitter occupy the podium positions. The power of the ‘hashtag’ as you must’ve heard is immense. What started out as a nascent concept which took some getting used to, has now become a revelation in the social media industry. So much so that it is not only active on Twitter these days, but is a common entity on other social media platforms as well like Facebook, Snapchat, Instagram and much more. Moreover, it has also become part of the basic lingo among youth.

Promoted Tweets Tips

Promoted Tweets Tips

Now, let’s get down to the nitty-gritty and talk about the business side of Twitter. Like Facebook marketing focuses on ad spaces, Twitter marketing focuses on trending hashtags and promoted tweets.

Tweets should be very interesting in a general sense, consistent as well as concise with your brand’s tone. But if you spend money behind tweets, it is certainly essential that they achieve the goals set. Promoted tweets should describe your message in a clear way. Whether it be about the brand, resonate with your audience and also prompt the audience to take an action after reading the promoted tweets.

Let us look at the ways in which you can accomplish all of this in around 140 characters. They are as per the following:

  1. INCLUDE A CLEAR CALL TO ACTION:

Your call to action is certainly the most essential part of the promoted tweet and it is recommended that you put it in writing first. Whether you want the public to download your content, visit your site, be precise about the CTA and also the incentive. Having a clear call to action is certainly essential if you are a B2B company and target an audience that spends lesser time on social media. Everybody needs directions right?

  1. KNOW YOUR AUDIENCE AND SPEAK THEIR LANGUAGE:

Different types of audiences speak in a different way, so use the language in such a way that it connects to them and can make them take an action regarding the promoted tweet. This will certainly help your brand in gaining maximum number of people. Give people the opportunity to connect with your brand. Customer engagement is the name of the game these days. The more personalized you get, the better it will be. If you give the audience which is of some value to them, be it big or small, they will be hooked no matter what. Always remember – Be Specific. If you’re targeting a community who supports Cristiano Ronaldo, don’t talk about sports in general but speak about football as a whole.

  1. KEEP IT SHORT AS WELL AS INTERESTING:

In a recent study it has been found out that tweets that are under 100 characters get 18% more engagement. Keep your promoted tweet short and concise. Using short and sweet headlines can grab the eyeballs of the audience in just a few seconds and enable them to engage in your promoted tweet. Try an interesting stat or ask a question and this will eventually bring in more engagement. Do not use too much of technical words and it’s better if you avoid these, it could lead to the audience getting confused about what you want to say and they may not be interested knowing about it.

  1. USE VIDEO, IMAGES OR TWITTER CARDS FOR HIGHER ENGAGEMENT:

As per internal the data of twitter, promoted tweets with videos, images attached gain around 300% more engagement as well as 52% more retweets. It is a really good idea to experiment with different videos as well as images within your paid campaign.

Take full advantage of Twitter cards that permit you to drive more engagement to the promoted tweets. You can highlight content in the form of video or an offer inside a tweet using cards, so that the users can preview the content without the hassles of clicking on it to view.

Social media has changed drastically over the years. Statuses aren’t shared much these days; its all about images and videos. People on social media aren’t readers anymore, they’re viewers. The fact that you’ll see thousands and thousands of promoted tweets everyday, the competition is immense and hence, strategy is the key. Study your target audience comprehensively and you’re golden!

5 Reasons to Invest in Influencer Marketing

People are now expecting to look at faces and not brands. They want brands to connect with them and entertain them in ways more than one, and not treat them as money generating folk. The entire ‘sales’ paradigm is becoming more and more obsolete as the days pass by. Advertising is like an unsung hero these days.

Everybody knows it’s there, everybody knows it’s well and truly alive and how, all marketing managers are flocking towards it, all that matters is the gravity with which it is being tapped. It’s not all sunshine and rainbows when it comes to the advertising and marketing sector. Given the ever increasing competition and the fact that new players are entering the sector on a daily basis, evolution is the key here!

Having said all that, the top 2 requirements for any brand are brand building and visibility. This is where influencers enter the fray. Ever heard of customer seduction? Well, it is the current buzzword in the marketing segment, especially on the lines of digital marketing. Brands these days are partnering up with eminent personalities to seduce the targeted clientele and nullify the frantic competition.

Social media isn’t just an alternative concept anymore; it’s the only thing, the only thing that matters. If you don’t have an online face, your business simply doesn’t exist. No offense!

  1. The Power of Brand Building:

Arguably ‘word-of-mouth’ is still the biggest sales driving factor in the entire world – ahead of paid advertising, social media marketing and many others. A recent study conducted by the international juggernaut McKinsey stated that the concept of word-of-mouth generated so much as double the numbers generated from paid ads. Moreover, the latter also generated a higher retention rate by no less than 37 percent. And when this concept is under the microscope, having influencers around doesn’t hurt, does it?

  1. Everybody Talks About it:

Do you even remember the name of the brand which brought in Aamir Khan for their ads? Me neither! Truth be told, Snapdeal was the one who were big enough to get his signature, a feat which hasn’t been achieved by anybody in the past 2 decades of his stardom. That’s the power an influencer brings with him. All credibility issues are laid to rest. People might not be talking about brand names per se but they’d definitely be talking about that particular star which they saw on their TV sets.

  1. An Arbitrage Is Coming:

For those who don’t know, an arbitrage is induced when a product sells for a lesser value than its worth. You will get bundles of discounts as what you get is much lesser than the market price of the product. Also, the difference between the real value and the market price is what your profit is all about.

Just to make things clear, when Facebook came up with its ad network at first, business managers earned massive ROIs as there were no competitors for those ad spaces in the first place. And then we all know about Facebook’s boom don’t we? This popularity surge drove up the prices by 335 percent in 2014 which obviously turned backed the ROIs. And hence, the arbitrage shut down. In the same manner, influencer marketing is currently facing an arbitrage. The supply of influencers is gigantic, but not many are tapping it.

Influencer Marketing

Influencer Marketing

  1. It Is A Modern Alternative To Paid Advertising:

People are well and truly tired of paid ads. Every John Doe comes up with his very own banner displaying several products and a range of discounts. No one wants to see that anymore! For instance, remember how our Facebook news feeds used to be just about us and our close people? Now, all of that has been disrupted by ads on every single page, there is no escape whatsoever. There’s a phenomenon known as banner blindness, which states that due to the fact that we’ve seen umpteen ads now, we’ve become blind to all the banners that show up; you might be looking at the images but you wouldn’t know what the brand was promoting. No wonder ad blocking platforms are gaining pace now.

  1. Boosts Your SEO Prowess

Apart from brand building and indirectly boosting up sales, influencer marketing also optimizes your SEO quotient. SEO or Search Engine Optimization as it stands is deemed as optimizing your business on the lines of search engines. And according to a recent study, customer engagements which are user generated amassed no less than 25 percent search results for the world’s top 20 brands. It is a directly proportional link – the more people talk about your brand through social media; the more relevant you will become on Google and other search engines. And when will people talk about you? When they see someone they’re passionate about connected with your brand as an influencer.

After all that has been said and done, you don’t need a celebrity per se to indulge in influencer marketing. Any personality who has a large following on Facebook, Twitter, Pinterest, Instagram or YouTube can now take centre stage and trigger their followers to make healthy purchases based on a certain common interest. Ergo, influencer marketing is clearly a buzzword in the industry today.

Image Courtesy: http://visual.ly/why-invest-influencer-marketing

 

Can Facebook Win the eCommerce Race?

Facebook brings surprises every now and then. Being the biggest social networking platform connecting the world, it incessantly works to make life of its users interesting and better. One of such features that recently brought a smile on its user’s faces was In App shopping. Facebook tends to enter the race of e-commerce with related features for competing with big giants like Amazon. As of now, the billion dollar company is undertaking the testing process of these ads that allow users to shop instantly from its app.

Changing the Standpoint

With this initiative, Facebook seems to turning the tables for online shopping. A social media platform with an e-commerce, what more can we ask for? Imagine being able to shop directly from Facebook App without being hopped on to other e-commerce apps. Isn’t that exciting? It’s not only a user friendly approach for the buyers but also for the businesses. With a quick call to action like “Buy Now” on their pages, businesses can make lives of its customers really simple. However, entrepreneurs may have to shed some serious dollars to get featured on these ads; it’s worth a shot on a platform like Facebook.

Facebook eCommerce

Facebook eCommerce

A Great Deal for Businesses

In an effort to combine app install ads with in-app purchase through call for action items, Facebook will launch smart and robust tool lines extended pages or pop ups that would directly link the businesses and the customers for the services and products via apps. With this medium, marketers can directly promote their products and services on Facebook without having to convince the audience to install their app. They can promote complete catalog of their products and services, making the entire experience a smooth ride. The user experience will be improved to a great extent as things will move faster. On the other hand, this is an opportunity for businesses to be able to drive their sales graph. Another way of looking at this opportunity is that, it will allow users to rate their experience there, which can be seen by other customers too. This might put a brand’s name in jeopardy but if promising the best quality and satisfying services to its customers, a brand can make it big here.

Security Not Compromised

Facebook being Facebook will make sure that sensitive user data is not compromised at any cost. Apart from changing the way of online shopping and enhancing the user experience, Facebook also promises to maintain the security of users. Since payment gateways are involved here, Facebook wants to assure its users that none of their debit or credit cards, internet banking details or details of saved cards is shard to a third party, thereby offering a safe payment gateway.

Well, if I see this perspective without being biased, it can turn out to be a win-win situation for Facebook, the businesses and the users all together. Facebook may be able to successfully hit two aims with one arrow.

How do you feel about this? If this is launched soon, what could be the repercussions in eCommerce business? Share your views with us!

 

Hidden Facebook Features That You Should Know About

So Facebook is the ultimate digital avenue inhabited by a billion plus people across the world. The social networking site has constantly revamped itself to remain relevant to its users. That means going mobile way and also ushering in collaboration with third party developers. While these changes seem to offer a lot to the discerning users, there are in fact several features on the typical Facebook website in all its simplicity that would have gone unnoticed to your eyes. In this post we bring some of those features that may spruce up your daily dose of ‘FB’.

Hidden Features of FB

Hidden Features of FB

  1. Other Messages Folder

So to your surprise there maybe messages on your profile that you may not have seen. As per privacy settings Facebook often saves messages from people who are not friends with you in ‘Other Messages’ folder. It is easy to access these messages.

Come to the Messages page and look for the word “Other” in the top left corner next to Inbox.

  1. Hidden Languages

If you want to take a break from the traditional English on Facebook, you have the options to go ‘Pirate’ style and entirely ‘Upside Down’. As the name suggests Upside Down inverts the English text on the pages. Pirate on the other hand translates English words pirate-esque terms. Payments will give way bounty and language to tongue. Groovy eh!

All you need to do is go to language settings in the general tab.

  1. Interest List

Unknown to many, Facebook much like Twitter and Quora offers the option of customizing posts from friends and pages and have a streamline feed of them. All you need to do is Scroll down the News Feed page to the end. You will find Interests option there. Just click there and choose ‘+Add Interests’ option.

  1. Send Messages to Facebook from Email Accounts

If you send out a mail to Facebook email id which follows the convention of username@facebook.com from your Yahoo, Gmail ids, Facebook shows the message details in the message inbox folder.

  1. Manage Mobile Notifications

Sometimes the endless notifications about trivial issues ringing your mobile may get on to your nerves. Push Notifications can be managed and tweaked for your smartphone to offer you some respite. Go to Privacy Settings > Notifications > Mobile Push and un-tick the things you don’t want to get notifications about. As simple as that.

  1. View Photos the Old Way

If you still have not gotten used to viewing pictures in the new Pop-Up format, Facebook offers you the flexibility of viewing it the classic way. All you have to do is press F5.

  1. You and your partner

If your status with your better half is official on Facebook, then addition of /us to the URL does the wonder of collating all photos, posts and interests on a single page. Just try www.facebook.com/us and see the magic! Romantic right?

  1. Legacy Contact

Although not something that should occupy your mind but in case the idea crosses your mind, Facebook offers you the option of passing on your account to someone in the event of your demise. As the name suggests, you are given the choice of nominating your friend relative who would be handed over your account as a legacy.

  1. Save Posts

Often we find ourselves inundated by flurry of posts and updates during busy times. Result is that we lose track of them. However, ‘Save this Link’ is an interesting option to for the posts to be read and referred later.

  1. Who Deleted Me

This one is a third party app that essentially lets you see who deleted you. It is available for both Android and iOS as well as exists as an add-on for Chrome. Only caveat is that it starts tracking post installation.

Hope you will have a better time with Facebook after this read. Believe it or not, mysteries lie everywhere! Even in the gigantic and transparent world of the social media daddy, there is more to it than what meets the eye! Social media usage will never be the same!

5 Best Free Tools to Measure Your Social Media Marketing Success

Social media took a gigantic leap a few years ago and has never looked back since. Some say that it is the most powerful weapon in the world, and rightly so! In a world where everything and everyone has a digital virtual presence, social media has taken a center stage. Now, as every digital marketing professional or social media personnel will tell you, implementing the practices is one thing and measuring social media marketing success is an entirely different.

Measuring the success or gauging the ROI [Return on Investment] is a tedious and cumbersome task in itself. At the end of the day, all that matters is the revenue. Hence, every website, organization, and company using the internet needs to incorporate tools which can analyze, gauge, track, and measure the social media potential at a cellular level. After all, this analysis is what will convince your finance manager to invest big bucks in your ad campaigns.

Well, don’t fret anymore as there is a wide gamut of cutting edge tools which will give your social media efforts that much needed push. Moreover, many such optimized tools are totally free to use. Sounds like a dream, doesn’t it?

Let us take a deeper insight into top 5 such tools:

  1. Facebook Insights

Facebook is the daddy of social media. Hence, it is bound to be the first one on the list. The Facebook insights dashboard empowers you to understand your social audience and dissect the various parameters attached to them – what they like, what grabs their attention, what is trending, and much more.

Given the fact that multiple nascent business pages crop up in our news feeds every day, it becomes very difficult to stand out from the crowd. This is where Facebook Insights enters the fray by telling you which is the best time in a week to post your offer, and when a majority of your fans are online.

Apart from analysing page likes, post reach, audience overview, and engagement metrics you can also keep a track of your competitors’ performances.

Facebook Insights

Facebook Insights

  1. Twitter Analytics

Similar, Twitter has now come up with its own analytics dashboard to serve the needs of verified users, marketers, and Twitter card publishers. Being updated in real time, the Tweet metrics display the number of impressions, retweets, favourites, new followers, mentions, and much more.

You can get access to all these parameters and numbers for each and every tweet, enabling you figuring out what is working and what’s not.

Twitter analytics

Twitter analytics

  1. Klout

If you’re looking for a wholesome package which combines the best of the entire social media world, then this tool is tailor made to suit your needs. Measure your influence on Facebook, Twitter, Google+, and many other channels with seamless ease. You can also refer to your Klout ranking and gauge your improvement scale periodically.

Klout

Klout

  1. Bitly

Most of you will remember Bitly as a URL shortening tool, but there’s more to it than what meets the eye. This tool offers you a consolidated link analysis regime. You can check the effectiveness of your links, where they are being posted, shared or talked about. Furthermore, Bitly can be easily integrated with many other major digital marketing tools.

  1. Google Analytics

Last but not the least, without one shadow of a doubt, Google Analytics is the most comprehensive digital marketing tool on the planet.

Right from the audience metrics, to the paid ads numbers, to geographical segregation, to technicalities like click through ratio, bounce rate, page load time, and overall e-commerce revenue – get your hands on anything and everything related to your business or website.

The presence of Custom Social Media Reports, Google Analytics Campaign Tracking & URL Builder further allows you to set up campaign links, track visitors to your website from different sources, and integrate UTM parameters with your campaign URLs.

Potential customers are posting over 55 million Facebook updates, 500 million Tweets, 114 million Tumblr posts, and a mammoth 60 million Instagram photos. So, if you want to cut through all this social media noise with brute force, adopting such analytical tools becomes a foregone conclusion.

Instagram’s big ad move

The Superpowers of Social Media

The power of the Social Media tornado has touched every single molecule across the earth, enveloping millions and millions of people under its wings with every passing second. And Instagram is no different! Right behind Facebook & Twitter, Instagram is the biggest social media networking website on the Internet. Over the past few years, the platform has grown with bundles of ferocity thanks to its unique image sharing connection networks.

The Highly Anticipated Declaration

Instagram made this news public with the help of its blog post which states: “Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way”. The company further claims: “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands”.

Moreover, the post has also made it clear that users will be given the freedom to hide the ads they dislike, whilst providing astute feedback on how the customer experience can be improvised.

Instagram Ad Push

Instagram Ad Push

Money Money Money!

Now just like its forefathers (Instagram was acquired by Facebook in 2012), Instagram has lately announced that they will open the doors to their advertising feed to all suitors, right from the friendly neighborhood confectionery stores, to big shot media agencies, to Fortune 500 companies, and what not. Ergo, Instagram has finally decided to crank up the money machine.

That being said, Facebook has managed to successfully keep this image sharing platform free of all kinds of advertising up until now, barring a minority of juggernaut brands which were allowed to use astute commercial messages.

Once companies take the Instagram ad plunge, they can bask in the glory of feasting on over 300 million users segregated by a myriad of parameters like age, interest, gender, etc. just like the daddy of social networking – Facebook.

Instagram’s Transformation Inevitability

As many digital marketing professionals and media enthusiasts will tell you, the process of commercialization of Instagram was a foregone conclusion. Given the advertising natures of Facebook, Pinterest, and Twitter, Instagram is plainly and simply following suit.

Don’t you get a pattern here?

Step 1: Invent a top notch social media platform

Step 2: Keep all the services free

Step 3: Once you’ve reeled everybody in, bring out paid advertising services to pay your bills.

And just like all others, Instagram has ended up following the same protocol as well.

The ‘Why’ of Instagram’s Commercialization Phenomenon

Targeting the youth is the need of the hour for social media networking websites. As studies have now suggested, that over 35% of 18 to 28 year old who use the Internet have an Instagram profile, it has become a major channel if you are looking for a youth centric flow. This is a boon for B2C organizations as they can get hands-on access to one of the biggest markets out there. As a business manager, you wouldn’t want to miss out on this golden egg.

What’s in Store for all Advertisers?

Slowly but surely, Instagram is maturing and coming of age, having been raised as a mere image sharing baby, to becoming a social networking powerhouse. This is not just a mark of incessant sophistication, but a matter of survival-of-the-fittest.

Here are some noteworthy pointers to look out for:

  • Advertisers can incorporate multiple images in a single sponsored post.
  • Customers will now have the option to browse through additional content or visit the website all at once.
  • Landscape format Video Ads – Yes its true! One can opt for 30 seconds long video ads to woo its customers
  • Marketing professionals and analysts can now execute consolidated ad campaigns on both Facebook and Instagram in a cohesive manner giving its customers the best of both worlds.
  • Thanks to the launch of a nascent premium tool known as Marquee, Instagram has come to the aid of advertisers who want to spread their wings, and do it quickly. Mass recognition is the buzzword here, which is ideal for events like product launches or movie releases.
  • Last but not the least, retailers and e-commerce companies can now incorporate a Call-to-Action ‘Shop Now’ button.

Gone are those days when the entire billboard canvas was used as just a mere space to display the ads, as brands can now make good use of this new and improved carousel, and indulge in critical and dynamic ad campaigns spreading across images and videos and what not!

Why you should leverage YouTube Marketing?

YouTube is one of the most important tools of social media marketing and is effective for marketing products, services or spreading information. Ten years ago the marketing tools were limited to traditional methods of advertising like television, radio, newspaper, direct mail and flyers. The internet marketing and technology has changed the way business is done and also the marketing techniques. Social media marketing forms an integral part of marketing strategy today and YouTube is one of them. The statistics below speaks for itself as to why YouTube should be used to market one’s product and services.

YouTube Marketing

YouTube Marketing (Courtesy: americaninternetbusinessschool.net)

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Content Marketing: A boon to drive you more traffic

Content marketing, the new buzz in the industry is becoming everyone’s preferred area when it comes to spend on marketing and promotion. Marketers are bringing more and more new and innovative ways of marketing businesses via content like; TV shows, Video, Social media engagements, blogs, white papers, infographics, listicles, etc.

According to the Content Marketing Institute, 60% of BtoC marketers planned to increase their content marketing budgets this year while 70% of BtoB marketers say they’re producing more content now than a year ago.

Content marketing’s main motive is to attract and retain customers by more and more engaging information in different and attractive forms of content. Content marketing can not be an effort to be made for a limited period, but it should be an on-going process as one of the core areas of your marketing strategy. It is one of the best ways to communicate with your customers keeping them updated about your company/ brand and because of its effectiveness, it has become a highly preferred way of marketing. Well-known organizations like P&G, Cisco and Microsoft have already started using content marketing and getting its fruits too.

The ways of content marketing

The basic and most important factor is to create effective content. We all know how frequently we get so many messages and emails from the companies, but rarely we find them useful and thus, gradullay we stop paying attention to them. It is an imperative task to create effective and engaging content that your target audience actually likes to read. Remember, the content should be so engaging that it compels the reader to STOP, READ, THINK and ACT. Content is a base of any type of marketing, and thus, better the content, better the results. Now, when even the Marketing Gurus have accepted the effectiveness of content marketing, let us have a look at effective ways of using content in marketing tactics.

Social Media Marketing: There is no content, there is no social media marketing. The more information you have to share with the audience, the more engaging you can remain on the social media channels.

Search Engine Optimization: Search engines result the businesses first, which keeps on publishing fresh and creative content.

PPC: For better PPC results also, you need effective content and advertisements.

Inbound Marketing: Content is a vital element to drive relevant traffic and make leads.

Content marketing has the ability to lift the consumers up and take them to make their mind positive for the brand. Systematic content marketing efforts drive customers from Brand Familiarity, to Brand Affinity and lastly, to Purchase Intent.

There are a variety usages of content to promote your business.

Content Marketing Tactics

FACTS about the Effectiveness of Content Marketing:

  • Blogs give sites 434% more indexed pages and 97% more indexed links

  • Companies with blogs get 97% more inbound links than others

  • 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow

  • 63% of companies said posting content on social media has increased marketing effectiveness.

Now, you must have understood how important it is to apply an effective content marketing strategy!

But, just pushing out content constantly will not guarantee you expected results. For better results, you should use different types of content like; Reactive content, Informative infographics, Inspirational Content, Engaging posts on Social Media channels, Email marketing, Engaging newsletters, and more. Afterall, Content Marketing is not only about creating effective and flawless content but also about pushing them in a proper form and at a proper time.